The drone market will see a new supplier soon. Sony has recently announced that they will start to manufacture drone camera/videography products in the spring of 2021. The new line of drones will be known as “Airpeak.” This is exciting news for drone enthusiasts and commercial drone pilots alike. More competition in the market only can be beneficial to consumers purchasing their products. It will force companies to keep pricing competitive and continually innovate their product line.
Sony has not announced many details on the product as of yet. Sony put an image of the drone on their website.The company stated the Airpeak drone will lead in the area of the “creation of the unprecedented value through its imaging and sensing technology as well as 3R technologies (Reality, Real-time and Remote) in the drone area. (Sony.net).” It seems as though the product will be marketed toward professional photographers who are already well familiar with quality Sony products. The hobbyist will need to continue to enjoy DJI drones which is the current market leader. Although more competition could lead to lower prices, I am speculating this product will have a high price tag.
It will be interesting to see how people react to the rollout of this innovative, new product. I know many have called for more competition with DJI. I believe this product introduction will only help the industry.
https://www.sony.net/SonyInfo/News/Press/202011/20-091E/, Retrieved on 2/21/21
https://www.nasdaq.com/articles/sony-unveils-smallest-class-of-drone-capable-of-carrying-alpha-camera-system-2021-01-12, Retrieved on 2/21/21
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